Created by - Yashraj Gautam
Snapdeal Pushes In Rs. 200 Crore for Improving the Brand
Looking at an “aspirational India”, now Snapdeal has spent Rs 200 crore in repairing activities as well as unveiled an exceptional logo as well because the e-commerce highly concentrates on wooing a further hundred million prospective online shoppers. While considering the SoftBank-backed firm, it has pumped really in over about Rs 200 crore to re-brand an initiative that will consist of a 360-degree branding campaign in advance of the festive season.Kunal Bahl, who is a CEO and Co-founder of Snapdeal, told that “There are approximately fifty to sixty million internet consumers in India now and for the e-commerce to turn into larger, the next three hundred to four hundred million individuals using the internet would be extremely essential. Things like fast shipping, discounts and functional advantages are previously there, but go on, brands of e-commerce will really have to withstand for certain things of a greater order. “With this fresh positioning, the Snapdeal is concentrating on the further phase of development, engaging with the further hundred million online buyers, he added.This re-positioning by Snapdeal comes in front of festive season. Snapdeal has completed away with their red and blue logo, replacing this with Vermello red-colored box.Bahl said that “Out delivery covers will be really in an excellent red shade, which our team is calling Vermello. This fresh logo, with 2 arrows created a box, clearly conveys the journey of Snapdeal as enablers, partners, indication upwards, onwards and progress.”
More detailsPublished - Sat, 03 Jun 2023
Created by - Yashraj Gautam
Internet Shopping Takes a Charge on Outlet Stores And Sears Hometown Sales
The regular shift to internet buying is taking a charge on the outlet stores as well as sears hometown, with the seller reporting a 4.9% dip in a store sales in the 2nd quarter.The seller of tools, garden equipment and appliances struggled in a wake of the competitors stridently discounting game items. But a minimal online experience really has put the dent in a bottom line of the company.Will Powell, who is a president and SEO of the company said that “Buyers are increasingly picking to buy products online directly in our major product categories as confirmed by our main competitors enduring to report huge internet sales gains.Sears Hometown really sells the national brands of products ranging from home appliances to lawn equipment. The Outlet element of this firm sells overstocked, slightly damaged and discontinued versions of certain items, with mattresses, sporting goods and dresses, at a steep discount. When stores really open at minimum a year observed a nearly percentages of drop in the sales, the profit of company rose to approximately $10.6 million in the 2nd quarter, evaluated with a $405 million failure during the similar 3 month period previous year. That was mainly the outcome of the vendor selling assets as well as cutting the administrative costs.Along with this, an effort in order to shed the underperforming stores effectively led to the shuttering of twenty two locations in the quarter concluding in July. Moreover, there were no fresh openings.
More detailsPublished - Sat, 03 Jun 2023
Created by - Yashraj Gautam
Is Your Account Blocked By Amazon, Learn Tips To Avoid Account Suspension On
As per amazon sellers experience it has been observe that day by day many seller’s accounts are getting suspended due to Poor account Health. The Amazon is a friendly Marketplace and provides the best customer Experience and also introduces the high standard for their sellers, especially who sell in high volumes.This question arises in the seller’s mind that why Amazon has removed their selling privileges, Ecommerce guru your free consultant is here to answer all your queries. Usually, why Amazon account suspension happened on Amazon.First, we see Common Reasons for Getting suspend on Amazon:Poor Account health – (includes the increase in A to Z guarantee claim, chargeback claims and late dispatch rate) It consist of 5 metrics Amazon always requires to meet all performance Metrics in seller central which are:Order Defect RateCancellation rateLate Dispatch RatePolicy violationContact response timeMultiple seller accounts, for selling same products – According to Amazon policies opening more than one account in seller central is prohibited, if still a seller is having a very good reason for opening more than one accountWhen you Ignore Notifications – Notifications in the Amazon are very important when you open your seller account, you see the notifications it can be related to listing poor metrics, prohibited content, Amazon new upcoming updates.Opening new seller account, when an old account is blocked – Amazon tracks his seller through IP and MAC addresses, browsers, cookies. If Amazon finds a person with multiple accounts with the same IP address, it will suspend that account immediately.Selling counterfeit products on Amazon – Ecommerce-guru recommends you to never sell fake items on Amazon, They will catch you immediately and suspend your selling privileges.Every day many sellers selling privileges are removed from Amazon, understanding the terms here:Suspension: In this case, Amazon removes your selling privileges, but still you have the chance to reinstate your account, with the help of proper plan of Action.Denied: When a seller gets this kind of notification it means that his appeal is rejected, but can still appeal through a revised POA.Banned: When your appeal fails more than once, this is the worst reply, after this Amazon will no longer read your E-mails.NOTE: Always try to prepare a plan of Action under the guidance of Any SPN. Always try to reply every notification of Amazon. Tips to avoid suspension on Amazon:1.Always keep your eyes on your listings – Usually, in listings, we get errors like suppressed (Images, item type or any required field blank), potential pricing errors, Quality Alerts. 2. Keep in touch with Amazon for every notification – It can be for anything like products should be mapped in the correct category, images, for performance metrics etc.3. Always response buyers on time – Make sure your buyers are getting the response on time, take feedback from your buyers.4.Monitor account health daily basis – Try to maintain your performance metrics as the percentage of that metrics are as below:A. Order Defect Rate – It happens due to getting negative feedback’s, A-to-Z guarantee claims, incurring chargeback claims. And the % for overall ODR should be less than 1 %.B. Cancellation rate – calculated by dividing the number of pre-fulfillment (before shipping) cancellations by the number of orders made within the same time period. It should be less than 2.5 %5. Late Dispatch Rate – calculated by dividing the number of orders with delayed shipping by the number of orders at the same time. It should be less than 4%.Keep in touch with the best courier company to avoid late dispatch rate.6. Enhance product quality to avoid counterfeit notifications –Amazon takes this very seriously as per the amazon’s Anti-counterfeiting Policy if any seller sells any unauthentic product on Amazon can destroy those particular sellers listings immediately and terminates the selling privileges.
More detailsPublished - Sat, 03 Jun 2023
Created by - Yashraj Gautam
Now Its Mandatory To Display Product Information For Online Sellers
The government of India has made an amendment for e-commerce marketplaces according to that it is mandatory to display MRP, Expiry Date, net quantity, manufacturing date and customer care details on the products selling online marketplaces.Taking Customer protection on priority government has made amendments to Legal Metrology Act, Now Indian government made mandatory for all ecommerce marketplaces sellers, as we can see the government is already spreading awareness for offline purchasing to the consumers.Sellers who having questions in their mind that what about the existing products without MRP can print all mandatory information on adhesive label.Previously, sellers were only providing the simple Box packing, now, it is mandatory to Print MRP on the packaging box. Below I’ll discuss the details need to be printed on a label:i) MRP of the Product and Format of Amounta) MRP on Product is mandatory now and it also contains a proper format in which it should be written.b) Example: Maximum Retail Price Rs.301.55.c) The currency value should be followed by a decimal.d) Using abbreviations is prohibited ex: Max. Retail Price, Inc etc.e) The first three digits of MRP left to the decimal should be grouped together.f) If MRP reduced with some reason, Don’t Overlap the original MRP, mention itii) Customer Care Details Customer care number, name and email iii) Expiry Date Applicable for perishable items only (example Food, Cosmetics, and perfumes)iv) Manufacturing Date Year in number should be mentioned and month in the word. If it is imported than import date should be there.You can choose your own way to print the label, some sellers think that they need to spend money on label printers but it’s not like that you can use your existing printer. In my next blog, I’ll discuss printing label.
More detailsPublished - Sat, 03 Jun 2023
Created by - Yashraj Gautam
Boost Your Sales Through Maintain Good Account Health
In 2012 Amazon has launched its first shopping website in India. Day by day many sellers joined Amazon, now it is India’s largest online Marketplace on a daily basis where crores of customers are coming for shopping. Hundreds of sellers are selling here from apparel to grocery on Amazon. Amazon allows a seller to sell across the country. Every day a new seller is joining this marketplace and expanding their businesses from a small city to the whole country. While it makes there business profitable because joining this kind of huge marketplace is not a small thing in terms of everything. It increases the visibility of their product/Brand automatically.But it also increases their competition in the market, as it is a huge marketplace and opens for every business. Where n numbers of sellers with the same category has joined so, basically to compete you need to follow the steps those can help you out in getting good sell and you can earn more.i) Maintaining account health can increase your sale:Now, you will think how? Well, I’ll make you clear how you can increase your sale on Amazon. I guess you all have seen performance metrics in seller central these are very important metrics:Order defect rateCancellation ratelate dispatch ratePolicy violationsContact response timeReturn Dissatisfaction RateDescribe your products accurately, Avoid getting negative feedbacks, A-to-Z guarantee claims, chargeback claims, ask your buyer for feedbacks of your deliver items. Avoid delaying your products choose the best courier partner, to make sure your product delivers on time. Well, ODR is very important and a big concept to understand on my next blog I’ll discuss how to maintain your ODR percentage.ii) Try to participate in Amazon lightning dealsAmazon offers some lightening deal for a short time period try to engage in that deals by reducing your products prices for the particular time period.iii) Improve your listings maintain your items image qualityDescription of your product always matter it helps the buyer to understand what your product is all about it is according to his need or not.iv) Join the upcoming events on AmazonYou all see that you receive a notification regarding the festival deals prepares for those festival deals in advance.v) Increase your inventoryIncrease in inventory also helps you in boosting your sale. Add more than the category to your inventory. Never stops on a single product or category.Don’t miss the notifications from Amazon this will help you in maintaining your account, Amazon has a team of professionals who are regularly checking your accounts, work on their suggestions which you receive through notifications this will help you in increasing your product visibility. Amazon analyses your business type and sends suggestions via e-mail, SMS.
More detailsPublished - Sat, 03 Jun 2023
Created by - Yashraj Gautam
How to Sell Globally? Amazon Global Selling
Now expand your business with Amazon global selling network.With the help of this network, you can reach to the hundreds of, millions of customers and grow together with Amazon. It is as simple as an Amazon.in a network. But more benefits and more sales engaging with this network, it enables you to list the product across the world. Delivery through FBA or easy ship you just need to confirm shipment.How to Sell Globally?In just 5 Simple steps you connect with Amazon globally.Discuss your business – Simply Register with Amazon global account ask them for global selling and fill out all basic and important details of your business like bank details and tax information and choose the selling plan accordingly.List your products – It is the most important factor when you are going to sell global. List your product according to amazon listing policies. Do advance listing with all your Product features and bullet points.Make your products visible – Your product visibility is important to boost up your sales so advertise your products with Amazon Sponsored Products, it is an easy way to make your product visible to the more audience. It is all about the bid on the relevant keyword for your product. Check for more information on Amazon Sponsored Products.Confirm shipment & fulfill by Amazon – In global selling, it’s better to opt with FBA program of Amazon in which they will store your products at their warehouse and pack, ship and provide customer service for your products. For more details click Fulfillment By Amazon. (Highly recommended)Get your payment in INR – Whatever the country you are selling no need to worry about payments, you will receive your payment in INR in your registered bank accounts.Benefits of Amazon Global SellingYour Brands Reach to the hundreds of millions of Buyers.It increases the sales across the world.Delivers product easily through FBA.Earn in any currency, Get payment in INR.In Which Countries Indian Sellers Can Sell?United States – which includes US, Canada and MexicoEurope – It includes UK, Italy, France, Spain and GermanyJapanNow it’s time to go global with Amazon Happy Selling
More detailsPublished - Sat, 03 Jun 2023
Created by - Yashraj Gautam
Best and Affordable Courier/Logistic Partner for E-Commerce Business / Online
India is a big hub of online selling and e-commerce business. And in online shopping shipping always matter. As per the survey in Indian market logistic partners also create a boom in their counting.How to pick your logistic partner?1. Compare Pricing & reliability – Don’t think to go with the cheapest always think to maintain quality and try to work with reputable organizations that ensure their reliability. It should be a long-term service provider.2. Read all conditions and charges– Make sure of all the charges and conditions in the agreement.3. Always avoid Contractors– Companies who give sub-contracts avoid those kind of companies.4. Check Company’s reputation in the market– check its consistency, reviews, check how they treat their customers.5. Speed-Check with them are they able to deliver on time, they provide same day delivery if not then prices should be low.6. Coverage– Check their coverage in your country, do they provide all pin codes to deliver.7. Care– For the high-value items, check are they providing same vehicle for the whole journey.We are living in a world in which everything is in just a click away, making a valuable tie-up enables the team to pick and deliver your goods conveniently.Below we will suggest about some best courier partners for you:S.NoCompany NameWebsiteCustomer CarePackaging ChargesTracking Link1India Posthttps://www.indiapost.gov.in/vas/Pages/IndiaPostHome.aspx1800-11-2011https://www.indiapost.gov.in/VAS/Pages/calculatePostage.aspxhttps://www.indiapost.gov.in/VAS/Pages/TrackConsignment.aspx2FedExhttps://www.fedex.com/in/index.html1800-419-4343https://www.fedex.com/ratefinder/homehttps://www.fedex.com/apps/fedextrack/?action=track&cntry_code=in3First Flighthttp://www.firstflight.net/011-39444444http://www.firstflight.net/ratecalculator.phphttp://firstflight.net:8080/web-tracking/multipleTracking.do4DTDChttp://www.dtdc.in/011-33004444http://www.dtdc.in/shipping-cost-calculator.asphttp://www.dtdc.in/tracking/tracking_results_detail.asp5Aramexhttps://www.aramex.com/011-33003300https://www.aramex.com/ship/check-shipping-rateshttps://www.aramex.com/track/shipments6Gojavashttp://gojavas.com/0124-4405730http://gojavas.com/get-started.htmlhttp://gojavas.com/docket_details.php?pop=docno&docno=7DHLhttp://www.dhl.com/en.html1800-11-1345http://www.dhl.co.in/content/dam/downloads/in/express/shipping/rate_guides/dhl_express_rate_transit_guide_in_en.pdfhttp://www.dhl.co.in/en/express/tracking.html8eCom Expresshttps://ecomexpress.in/011-30212000https://ecomexpress.in/our-offerings/#orderhttps://www.aftership.com/couriers/ecom-express9Blue Darthttps://www.bluedart.com/1860-233-1234https://www.bdtracking.in/price-finder.htmlhttp://www.bluedarttrackings.in/
More detailsPublished - Sat, 03 Jun 2023
Created by - Yashraj Gautam
Amazon’s sales rise 43% in quarter 1 and profit grows 125%
Price of Amazon Prime in U.S. will rise this year, to $119 and online sales rise 18%, and goods sold in Amazon’s marketplace accounted for 52% of units sold, up from 50% in Quarter 1 2017.Amazon.com is on top Internet Retailer 2018 among top 1000 rankings, achieve approx. $51 billion in revenue in quarter 1 2018, up 42.90% from $35.71 billion a year earlier. Its net income also more than doubled to $1.63 billion from $724 million. Goods sold in Amazon’s marketplace accounted for 52% of units sold, up from 50% in Q1 2017.Amazon further announced it will raise the price of Amazon Prime to $119 starting May 11th for new members. The price change will go into effect for renewing members June 16. The last time Amazon raised the price of Prime–going from $79 to $99–was in March 2014.Amazon assumed for 30.7% of top online sales in 2017, an increase from 29.8% in 2016, according to the internet retailer report. And counting the gross merchandise value of sales by outside merchants on the e-retailer’s marketplace Amazon.com accounted for nearly 42% of U.S. online retail sales in 2017.Calculating Sales Revenue, such as commissions paid by amazon sellers, Amazon product sales in 1st quarter calculated $31.60 billion, rise 33.2% from $23.72 billion in 2017.Amazon stores as product and digital sales commit $26.93 billion to quarter 1 sales, up 18.0% year over year, a deceleration from year-over-year growth of 19.8% in Q4 and 22.2% in Q3. Stores sales like foods, bookstores or others. Generated $4.25 billion. 3rd party seller services like marketplace commissions added $9.27 billion in quarter 1, up 44.00Quarter 1 results raise amazon expectations. Fourth quarter 2017 results, Amazon calculated it would bring sales of between $47.74 billion and $50.74 billion during the first quarter.
More detailsPublished - Sat, 03 Jun 2023
Created by - Yashraj Gautam
5 Ways to Reduce Product Returns in Shopify, Magento and Other Webstores
In this digital era, Consumers are more likely to shop online because they don’t want to invest their time to go to the market and select one-by-one product that’s why many retailers convert their business into an online webstores, not just only to compete with others but also to increase their brand visibility.But, there are always two sides of a coin, one side online shopping increases rapidly and other side it affects Product Returns that 30% of ecommerce products are returned. According to a research, 20% of consumers returned products due to damaged, 22% of consumers say products didn’t meet their expectations, 23% of consumers received wrong products. The lists are end-less.So, through this article you can reduce product returns on your webstore by use 5 simple tips.Tip #1Exact Product DescriptionProvide accurate product description, consumers don’t want to read how product looks like. Give right and exact information about products like exact size, color, weight, exact length and wide. This info helps consumers to find products according to their needs, it’s definitely reducing your product returns. And, make sure about the sizes, you can also add a shirt’s collar and calf width or trousers length or shoes fitting in UK & European countries sizes also. These things add a special appearance about your products.Tip #2Provide High Resolution ImagesImages impact a lot on consumer’s purchase; if your product images unable to make connection or feel then you have to be ready for Product Returns. So, always use high quality actual product images with multiple angles give a consumer more accurate information about shape-size and dimensions. Hire a professional photographer, use models to define how your product suits. This tip definitely defines your products in more personal way and off course, reduces your product returns.Tip #3Quality Control ChecksDeliver the wrong product to the customer is the biggest cause of product returns. You should have to take quality control checks before deliver the products that the right product delivers to the right customer, compare product receipt with actual product. And, if you have larger business then assigns a quality control team or use a complete warehouse management system covers each and every point that reduces product returns and gives you 100% accuracy.Tip #4User SupportAt the time of purchasing online any product or good, customer has many questions in their head related to the product or your brand. Give them solutions, publish answers about the product and about your brand in the form of FAQ’s which helps to the customers to get a clear point. We have already given you advice of how Exact Product Description should be, mentioned above.Tip #5Feedback FormFeedback is the most important thing that helps to enhance business activity and it is more crucial when products are returned. It helps to understand why products have been returned. Feedback information helps you to better understanding about product description, images, quality and presentation as well, with this knowledge you can fix the problems and prevent product returns from your future customers. So, don’t forget to take customer feedback.From the Editor’s DeskWith use the above mentioned points helps you to give accurate information about the products and reduces product returns. It can also help to increase your brand image in the customer’s eyes. So, always try to give more information about the product with real images and don’t afraid to give maximum information, more information means less product returns.And, if you like this article and want to know more about Ecommerce or any query related to Ecommerce or Webstores then you just have to contact with our experts.
More detailsPublished - Sat, 03 Jun 2023
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