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How to Promote Ecommerce Business on Social Media? | Ecommerce Guru

Because most of us use or hear about social media daily, it only makes sense for businesses to use it.Many businesses are on Twitter and Facebook, but only a tiny percentage of them properly use these platforms for advertising themselves. So, this article will help you at how you can use your websites to help you market your company more effectively.Your viewership on social media platforms like Facebook and Twitter is limitless. This allows you to reach out to many people and build a large fan base. However, how to promote business on social media? To know the reason continue reading this article.How to Make the Most of Social Media in Your E-Commerce BusinessIdentifying the suitable channels for your organization is the first step in deciding how to use social media for your eCommerce shop. If you’re experiencing problems, follow these basic steps for social media marketing strategy before diving in:Locate Your Customers on the InternetThink about the buyer personas you want to appeal to. Determine which social media outlets your target customers are most likely to use by looking at demographic and firmographic data. If you’re going to reach out to young individuals, look into what new social platforms are gaining popularity in that demographic to run social media ads for sale. Examine the areas where your rivals are making wavesYou can look into what your competitors are doing after discovering which channels your customers use. Most likely, whatever methods appear to be successful for them will also be successful for social media marketing for small business.Goal-SettingNow that you know where your clients hang out and what your competitors are up to on social media, it’s time to develop some quantifiable social media objectives. Perhaps, to reach your target market, you’ve opted to focus your efforts on Facebook and Instagram. How do you define success? Keep in mind that if these channels are brand new to you, you won’t see much in organic sales until you gain a following. Starting with KPIs like engagement or follower growth would be a better bet.Self-promotion isn’t everythingWhile it may be tempting to tweet about your company’s achievements whenever the opportunity arises, consumers dislike it when others “toot their own horn.” Not to say you shouldn’t market yourself, but mix it up with tweets or status updates about other people. People don’t like talking to bots, so promoting and following others will give your company’s Twitter or Facebook a personal touch, which is excellent.Construct a GroupRetweeting and commenting on others’ tweets or Facebook posts is a terrific method to establish community. You can expect others to do the same for you if you frequently help spread the news about other people’s new projects. This translates to more effective marketing for your products or services, as you may receive some valuable retweets that reach larger audiences.Obtain Feedback from CustomersFacebook and Twitter are great places to find out what your customers say about your products and services. You can improve your products/services in the future by listening to the views and thoughts of your clients.Get a Better Understanding of Your FieldTwitter is a fantastic way to keep up with your favourite topics. Make sure you’re following businesses and organizations in your industry. You’ll be able to stay on top of the newest trends and news in your linked business, allowing you to stay ahead of the competition.ConclusionIf you want to incorporate social media marketing into your eCommerce business, go for it. The first and most crucial step is to identify the problem. To begin, evaluate and construct your personas, study your rivals, and establish your objectives using our framework. Then utilize listening, learning, and responding as a compass to build your strategy.

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Published - Fri, 09 Jun 2023

Created by - Yashraj Gautam

SEMrush: Increase Traffic on your eCommerce Store

Semrush academy has constantly been catering to the significant marketing needs of all brands, big and small. It is a prevalent yet familiar solution for anybody who has been in the online business for a long time.One would find potent and robust tools on the platform, and these will ultimately help you improvise your existing marketing strategy. Let us understand how Semrush can bring you traffic on your eCommerce website.Here are some actionable and practical steps to help you get the desired traffic on your platform when compared between Ahrefs vs Semrush.Find the Top Competitor PagesYour strategy will be advantageous once you know what your competitors have done to achieve success. Hence, analyse the competitor pages very well. You can use the tool to conduct organic research, and soon you will have all the necessary details. With this, you can also have more backlinks attracted to your site.Reclaim the BacklinksOnce you have collected pretty several backlinks, take time to evaluate them. This is because, if unattended, you might lose them. This is going to tamper with the general search ranking. To reclaim them, you can use the domain analytics feature on the tool and get a compiled list of the available backlinks.Fix the SEO ErrorsThe platform has an up-and-coming site audit tool. With this, you can quickly identify the common SEO errors on your website. You can audit it directly by entering the site address and running the audit. A detailed report will be with you in no time.Analyse the Organic Competition in SERPsThe ultimate motive of using Semrush affiliate is to outrank your online competition. To do this, you need to start with SERP analysation first. You will get to know how many domains are competing for various keywords. After the analysis, you can easily export the report.Build New Link OpportunitiesThe platform has a backlink gap tool. This will be extremely useful in analysing all the backlink profiles very thoroughly. Once you are handy with that report, you can understand where the untapped link-building potential lies for you. This is how the Traffic can then be surged up.Optimise the ContentWith the content template, create the best content per the SEO practices. It will provide you with a list of recommendations based on your primary keyword.Explore Long-tail KeywordsIf you want to use the Semrush certification to the best ability, this is how you should do it. Explore the best long-tail keywords as they will be precious for your Traffic.Reveal Competitor’s Paid AdvertisingSemrush certification is going to be fruitful to get SEO insights. You will also receive the necessary details about the online ads on any particular website.Identify Negative BacklinksTaking in any backlink can prove detrimental to your website. Filter them out using Semrush and disavow them as soon as possible.Get ahead of your competitor this 2022 and let Semrush do everything for you. Sooner, you will be outnumbering everyone and have the best online Traffic.

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Published - Fri, 09 Jun 2023

Created by - Yashraj Gautam

BigCommerce: Why to Use BigCommerce for Your Startups in 2022

Every e-commerce platform would need robust shopping cart software that can cater to their and the customer’s needs. While there is much online shopping cart software available, BigCommerce has emerged as one of the most popular and user-friendly ones. Due to the numerous incredible features and ease of use, many e-commerce platforms have chosen this software for efficient work. When compared in general terms of BigCommerce vs Shopify, it has been noted that BigCommerce provides many world-class features at a very affordable rate.Apart from some of the primary benefits of BigCommerce, this platform has many other benefits and hence the reason it is so popular among the growing startups. Here are some of them listed.Efficient Support SystemSince an e-commerce platform is working all day and every day, the support system should also be working alongside in the same rhythm. BigCommerce has eliminated the issue of running behind all the time, every time a problem occurs. Their support system is working 24*7 to assist and cater to your problems all along. This eliminates unnecessary headaches, and the workflow is kept efficient.Connected to Multiple WebsitesThe BigCommerce developer platform serves its name well. It is connected to multiple high-end online selling platforms like eBay and Amazon. Once you create your store and list products, you can then link it to popular selling platforms like eBay, Amazon, and even Facebook Marketplace. These are subtle benefits that will drive an adequate amount of traffic to your website. Moreover, the social aspect is also not overlooked while you reach millions of people.Product SyndicationAs discussed in the previous point, the multi-platform linking system of BigCommerce drives a vast audience to your website and promotes it thoroughly. As soon as your store is ready, it is also integrated into popular shopping feeds such as Shopzilla and the dedicated product search system of Google.Loyalty QuotientWith the BigCommerce API, you can efficiently generate exciting gift cards and discount coupons after every purchase made by a customer. All these are ways to retain customers and, as a result, develop the customer loyalty quotient. These are structured methods of marketing and are pretty popular these days.Multiple Payment Gateway ConnectionThe BigCommerce shopping platform is connected conveniently to most popular payment gateways like Paypal, Google Pay and Amazon Pay. This provides various options to the customers, and they can choose from the necessary one.Shipping ConvenienceLike the website and payment gateway connectivity, BigCommerce is linked to some of the most popular shipping providers. Since online shopping is incomplete without shipping and delivery, BigCommerce rightfully excels in it. Moreover, there is extreme ease of return for the customers who are not satisfied with their purchase.Wrapping UpBigCommerce has recently launched a program named BigCommerce affiliate program where they felicitate active affiliates who promote their site and bring more customers on board. They take these steps in making their platform bigger and more popular amongst the startup culture.

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Published - Fri, 09 Jun 2023

Created by - Yashraj Gautam

NFT Marketplaces: Know It’s Different Types?

The NFT Marketplaces are one of the most disruptive inventions for the crypto space available around us. What makes them more attractive and user-friendly is the listing process. It is even beneficial for those who stand between being knowledgeable and having no knowledge about NFTs.It is a form of decentralized exchange platform that harnesses the power of blockchain. And this is what makes the system far more reliable and interesting to the users.Due to its recent emergence, many people are unaware of its true dominance and its types of marketplaces, and that is what we have come to divulge. You will gain in-depth expertise on NFTs, types, history, and most importantly, the various marketplaces that we currently have.Before we skip to the NFT marketplaces, let’s first gain at least a basic knowledge of what NFTs actually are:“Non-fungible tokens, or NFTs, are digital assets that symbolize real-world entities such as music, videos, art or even game items. These assets can be sold or bought online with cryptocurrency and are encoded as multiple cryptos with similar underlying software.”NFTs also play a significant role in marketing strategies as they can represent digital files, for example, Art, Audio, or Videos. Its multi-functionality enables users to present innovative content like virtual worlds, real estate, fashionable items etc.Different Types Of NFTsGamingVirtual ItemsArtworkCollectiblesEvent TicketsMusic And Mediaand MemesSo, it is assumed that now you have a little proficiency over different types of NFTs, let’s move on to the next important part about top NFT marketplaces.NFT Marketplaces- An OverviewDigital marketplaces that provide their platform for trading and storing non-fungible tokens are known as NFT marketplaces. It serves as a platform for auctioning digital crypto art and other irreplaceable items that users can buy and sell.NFT Marketplace is not just a new trend but needs to put in its vigorous efforts to achieve actual output for the investors or traders. However, one can be skeptical of the future of decentralized exchanges (DEXs) and want to know how do NFT marketplaces work.It cannot be denied that the benefits of blockchain projects are increasing, and in the long run, its widespread acceptance will improve as a mainstream option for users.Benefits Of Different NFT Marketplaces DevelopmentInstant PaymentsDifferent NFT marketplaces assure instant free payments in cryptocurrency. And the most amazing fact is that no personal or card information is required to be filled to access.DecentralizationThe decentralization feature at the NFT marketplaces list lets all the data to be copied and distributed across multiple blockchain networks. Whenever a new block is introduced, the NFT platform will let you know the recent updates by using its blockchain to accommodate network adjustments.TransparencyThe user can clearly see every transaction taking place in the market. The blockchain network has always ensured that it provides a flawless free payment experience with seamless transactions.SecurityYou can feel free while operating at the top NFT marketplaces with token transactions between traders in the market; it offers excellent safety support to the user. The built-in security features protect and alarm the users against the fear of loss in transactions or any other undesired situations.Most Popular NFT MarketplacesYou can go through some of the popular top NFT Marketplaces list in the market:MarketplacesEstablished InToken SupportChargingFessPayment SupportSpecializationMarketplace LinkOpen Sea2017Ethereum,Polygon2.5%MetaMask,Wallet ConnectArt, music, photography, collectibles, sports, virtual worldhttps://opensea.io/ FTX.com2019Ethereum,Solana5%All popular payment methodsContemporary Art, Celebrities, Gaming, Music, SportsFTXBinance NFT2021Binance token1%Trust Wallet, MathWallet, MetaMask,Binance ChainArt, Sports, Gaming, Collectibles, Entertainmenthttps://bit.ly/3KodIr0Rarible2019RARIToken2.5%Art, photography, gamesRaribleNifty Gateway2018Ethereum5.26%Fiat Digital art, verified and curated dropsNifty GatewayZora2020EthereumNATorus, Mobile Wallet, Portis, Coinbase,MyEther,FormaticArt, music, animation, web, text, mediaZORAQuick Take of the above listed NFT marketplaces list:1. Open SeaOpenSea is the leading marketplace for non-fungible tokens. This NFT marketplace lets users buy and sell NFTs on the secondary market and also create their own NFT collections to sell on the primary market. The OpenSea Marketplace is easy to navigate, with a filter feature to help you find the NFTs you need.2. FTXFTX offers innovative products, volatility products and leveraged tokens. It strives to develop a platform robust enough for professional trading firms and intuitive enough for first-time users.3. BinanceBinance NFT is the world’s largest centralized NFT Marketplace, where one can browse and trade a diverse selection of in-game items, virtual lands, art pieces and more at a flat trading fee of just 1%. You can buy and sell in-game items, digital collectibles, virtual lands, artifacts and more.4. RaribleRarible NFT marketplace allows digital artists and creators to issue and sell custom crypto assets that represent ownership in their digital work. The tokens that creators generate on Rarible are known as non-fungible tokens (NFTs).5. Nifty GatewayNifty Gateway is a digital NFT marketplace where people can buy and sell unique digital art collections. Each piece of art is certified one-of-a-kind and traceable on the Ethereum blockchain. Nifty Gateway calls these digital collectibles “Nifties”, a play on the word “NFT”.6. ZoraZora describes itself as the “Universal Media Registry Protocol” as a way of sharing NFTs. They have created the following manifesto: Platforms that hold our audience and content hostage. Labels that take away our rights.Let’s Wrap UpWith the popularity of NFTs, the creation of different NFT marketplace is also at its peak and is helping many investors and artists get their money’s worth from their digital artwork. NFT Marketplace is also a compelling business idea to earn money while providing an NFT trading service. Our above given NFT marketplaces list will assist you somewhere in your journey.

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Published - Fri, 09 Jun 2023

Created by - Yashraj Gautam

Democratizing Ecommerce with Big Brands | Ecommerce Guru

As technology advances, so is the way to retail in the economic world. Gone are the days when brick and mortar stores were a thing and retailing was not so feasible. Indeed, it required huge costs and hassle with all these supply chains and renting expensive stores. What was then a trading world has now shifted to the ecommerce world, which basically means, a digital world making things accessible to you within a few clicks. When we hear the word “ecommerce”, the names that often strike us are “Amazon” or “eBay.” Because these ecommerce marketplaces embraced the revolutionary phenomenon with the introduction of the internet way beyond anyone did. Ideally, this made them the big giants as they were the first ones to know the know-how and eventually became the pioneers. Democratization of Ecommerce – Making the Internet Marketplace for everyoneArguably, an ecommerce marketplace platform like Amazon could have created the monopoly by establishing a system that has to be followed without any question. And talking about the competition, there was no alternative for the new entrants instead of watching from the bay. But not anymore! With the surge in innovation and specifically keeping in terms of making ecommerce accessible to all, that is, the democratization of ecommerce, many entrants have now successfully sailed into the sea from being ashore. Business models are now adapting to the technology-first 3PL options and primarily catering to the SMEs, which has directly embedded the scaling down of the barriers.Amazon As The Foremost Internet Marketplaces Since 2013, Amazon has been the prominent ecommerce marketplace platform revolutionizing its way into the sphere. The post-pandemic world has given more space to it. The platform has captured most of the available growth opportunities as there is an absence of serious competition. Its capital investments, unique ecommerce strategy for services like 2-day delivery, and selling every product category are something that no other ecommerce platform can match. Until recently, no other brand tried to dive in with this revolutionary approach for whatsoever reason, which of course, has now made it somewhat challenging to cope with. Perhaps, the path taken by Amazon has resulted in not so favorable outcomes for the sellers and retailers. One can witness false advertising and often scams over the platform, which is apparent from the fierce price competition. This also delves into the problems with quality control. To drive the prices to a lower extent, Amazon leverages the immense demand against the retailers, which, most of the time, incurs a not-so-profitable step. Moreover, sellers cannot do anything about this except following these terms.Amazon, being an aggregator, is not much focused on the incentives that a seller might receive by selling its products unless the purchase is through Amazon itself. Nevertheless, with the emergence of new entrants like Shopify or BigCommerce, Amazon has been forged to induce some changes for the better of the merchants as well as the buyers. The surge of tech-enabled, human-centric fulfillment amid the ecommerce revolutionTraditionally, eminent sellers were more entangled with spending hundreds of thousands for setting up a website, settling for a site design and integration, which obviously wasn’t preferred by most merchants. With the influx of democratization into the ecommerce world, the small merchants can now pay a small fraction of expending for their ecommerce business and hosting a professional website. Nevertheless, the emergence of ecommerce and its democratization has resulted in us witnessing direct-to-consumer (D2C) business models for retailers. The ecommerce businesses now have access to directly connecting with their audiences. Platforms like Shopify, Magento, WordPress, and others developed as a more simplistic form of infrastructure for retailers’ utmost convenience. They now have the liberty to trade online by paying a minimal amount of $21 or whatsoever or even accessing the free trial to check the compatibility of these ecommerce marketplaces. Shopify Shopify has been successful at cutting out the competition by luring more retailers to start their journey with them. The Shopify website development ecommerce platform adds its value by extracting the friction out of an ecommerce business and ensuring a smooth experience for the customers. It provides a basic business model – Ecommerce solutions and Shopify payments in the form of Subscriptions and services. By perfecting its core functions, the Shopify ecommerce platform has explored new avenues for growth:Shopify Fulfillment Network (SFN) – a distribution and logistics service for order fulfillmentStripe Balance used in Shopify Balance – to embed a full suite of services related to banking Collaboration with Tik Tok – to add your brand’s TikTok on the dashboardGoogleGoogle has also sprinted in the zest of e-democracy to make “free” Google shopping results viewed on its primary search results. Earlier, only paid advertising was shown on the mainline search outcomes, which typically meant only the brand willing to pay more could showcase their products. This was not doing justice to the brands that were relevant to consumers’ search queries and were out shadowed by paid advertising. The democratizing strategy has impacted the brands and retailers in different ways:Brands will have the opportunity to get access to more visibility and free traffic from Google.There will be massive competition among the sellers for the visibility of listings.This will allow more focus on high-quality product feed which means only the quality of the product will define the brand’s success.To Conclude:To learn what is democracy, focusing on the key aspects which are leading a retailer to confine within an ecommerce business model becomes significant. To be more precise, there should be more liberation offered to a brand or retailer to do more than just survive in this ecommerce world. There should be more casualty to choose among the best compatible ecommerce marketplace to run your ecommerce business. And relying on just one internet platform is not a solution to it.

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Published - Fri, 09 Jun 2023

Created by - Yashraj Gautam

Mistakes That Can Stunt The Growth Of Your Ecommerce Business In 2022

Ecommerce businesses need to adapt strategies to stay on top of their game and beat the competition.Even though starting an ecommerce business is easy, running it and growing it to the pinnacle of success can be a huge challenge. If you are planning to open your online store, here are some common mistakes you should avoid to improve your chances of success.Read this blog till the end to learn about the common problems and get to know some professional tips that you can adopt for your ecommerce business in 2022.How Well Is The Ecommerce Industry Doing In India?The Indian ecommerce industry holds an Internet user base of more than 700 million as recorded in 2020, which is about 42-45% of the national population. Many businesses in India prefer offering COD (Cash On Delivery) with b2b commerce. Demand for international consumer products is expeditiously growing in the country from authorised ecommerce platforms or websites across the nation.“In India, international businesses with a long-run approach for their model can easily outperform local vendors.”Why?The long-tail business strategy allows companies to realise significant profits by selling small quantities of hard-to-find items to many customers rather than selling a small number of popular items. The Indian ecommerce industry is becoming more profitable and expected to grow at the same or more speed in the future. That’s why we believe that businesses with vision should be focused equally on eCommerce problems and solutions.Why Would You Prefer An Ecommerce Business Over The Offline Business?The ecommerce business is the future of the entire business world. With an ecommerce store, you gain absolute control, flexibility, and better accessibility while an offline store, you may restrict you. If you are also planning to start your online business, then you could scroll down for some major advantages you can get from your ecommerce journey. Take A Look At How Beneficial An Electronic Business Could Be For YouEasy To Show ProductsThe most convenient part about starting an ecommerce business is that a seller can easily list its products or services at the preferred online selling platforms whenever they find it right to do so. Under the pre-described restrictions of a platform, any company or individual can leverage the benefits of electronic selling.Secure OperationsMany traditional offline businesses find themselves less confident about selling online safety standards. To be safe, they should do proper research about the platform they plan to work with, as this will not only give you more information about the website but will also help in building strong trust in the platform.Quick Business GrowthEcommerce businesses help big companies and small companies gain a significant amount of their business growth with a wider audience, and all of this is possible without exceeding their ongoing budget. High Revenue With Low Set Up CostSetting up an electronic business does not require a lot of money but rather requires great effort. It even helps you manage your customer data more effectively. Moreover, the wide variety of coupons, discounts, and varieties in the e-commerce business can attract a large segment of buyers to your online store, which ultimately results in higher revenue.Let’s See What Are The Common Mistakes Many Online Businesses Make:Avoiding Market ResearchA successful business can never avoid doing market research before investing in certain products or services. It could lead to massive failure without any backup if it does so. And unfortunately, this problem is very common among many vendors.Not Sure About The Target AudienceIdentifying the target audience becomes very important as firing a gun without a target is pointless. If you want to keep your business continuously on the right path, you should not avoid defining your target audience.Choosing Wrong Ecommerce PlatformWe are covered with endless online selling options, and there are still more to come in the future, you might find yourself confused as to which option to go with or whatnot. “An ecommerce platform that doesn’t meet your business requirements can never help you thrive.”No Accuracy With PricingWithout a precise pricing strategy, it’s hard to get a loyal audience, or even if you’ve achieved so, it will still be very hard to hold them for long due to your high or no pricing strategies. Not Considering The Risk FactorRisk is something that never goes away, and the risk of fraud in online businesses is much higher than in offline ones. So it is always better to keep all the negatives in order to ensure the continuity of your e-business.Well, we know that most of you can relate to at least one of the above mistakes. But, don’t worry; we don’t leave our readers midway to walk alone. Instead, you can go through the following expert solutions to help yourself get out of the present dilemma.Always Be ApproachableAdd TransparencyClear Terms & Conditions PoliciesSeamless TransactionsTest Your Performanceand, Don’t Give Up On ChallengesTry Open Free Online StoreWrap UpIf you want to rise above and compete with your competitors, then make sure you never get your eCommerce business in the scenarios mentioned above. However, we hope that we have covered a great part of errors committed by many vendors, plus we have tried to provide you with the professional word on problems for the people who have a need of eCommerce solutions.

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Published - Fri, 09 Jun 2023

Created by - Yashraj Gautam

4 Ecommerce Websites That Are Dominating The Indian Market

As we all know, the Indian ecommerce industry has grown at a rapid pace that industry experts never imagined. Approx 30% growth in the ecommerce marketplace has been recorded in recent years, which is expected to expand in the coming years. The statistics point out how big and promising the ecommerce business in India is.We have compiled a list of leading ecommerce website development platforms that are performing brilliantly and have captured many eyes of Indian buyers online. Also, if you are planning to switch from your offline business and want to start with your online journey, you should read this article until the end. We have mentioned a couple of ecommerce website template builders that have effectively provided maximum satisfaction across the Indian market.Before we go straight to the list, let us first have a clear understanding of ecommerce, categories, and types of ecommerce platforms, as it may be difficult for people who even lack the basic understanding.Different Ecommerce Models Ecommerce marketplace generally refers to the sale or purchase of products or services over the Internet through electronic devices such as mobiles, computers, laptops, or any other electronic medium. To know further in detail about Ecommerce, you should be familiar with all its different categories:B2B: Business-To-BusinessB2B ecommerce platforms involve the process of selling and buying between two different businesses online. The ultimate objective is easily understood, which is to expand customer reach and operating costs to increase revenue generation. B2B sellers typically work with wholesalers, large retailers, non-profit organisations, or resellers.B2C: Business-To-ConsumerWhen a business sells its products or services directly to the consumers with no pre-defined barriers, it refers to the B2C or Business To Consumers ecommerce. We have exemplary B2C ecommerce business models in India: Amazon, Walmart, eBay, and Shopify.C2B: Consumer-To-BusinessC2B ecommerce platforms majorly emphasise generating revenue with the help of their customer base. It could be via ideas by crowdsourcing, receiving feedback, or more. The critical factors in the C2B ecommerce business model are audience engagement and market research. Shutterstock and Google Adsense are the best examples of the C2B ecommerce model.C2C: Customer-To-Customer/ Consumer-To-ConsumerC2C can be customer to customer or consumer to consumer. It is an ecommerce business model that focuses on the product or services transactions between the customers. Moreover, it connects people and encourages them to do business regardless of the category, goods or services.Types of Ecommerce platformsHostedA hosted ecommerce marketplace platform is a “software as a service” (SaaS) that hosts an online store. A well-hosted ecommerce platform will have ecommerce-specific features such as online payment integration and inventory management, robust and reliable server technology resources, and expertise in compliance and security. These platforms deal explicitly with web-based transactions and data management.Self-HostedSelf-hosted platforms usually work with the help of web hosting. Self-hosted platforms are decentralised, which means you are not dependent on any centralised service and are free to choose your hosting service. It grows with added mobility as per the requirements of the customer.Now, let’s move on to some of the leading ecommerce platforms that have been successful and have proved their dominance in the Indian ecommerce industry.List of Top Online Selling PlatformsAmazonMarketplace NameAmazon IndiaFounderJeff BezosEstablished ( In India)2013HeadquartersHyderabad, TelanganaRevenue$116 BillionWebsitehttps://www.amazon.in/FlipkartMarketplace NameFlipkart IndiaFounderSachin BansalEstablished ( In India)2007HeadquartersBangalore, KarnatakaRevenue$78.4 BillionWebsitehttps://www.flipkart.com/MyntraMarketplace NameMyntra IndiaFounderMukesh Bansal, Ashutosh Lawania, Vinit SaxenaEstablished ( In India)2007HeadquartersBangaloreRevenue$30 BillionWebsitehttps://www.myntra.com/ SnapdealMarketplace NameSnapdeal IndiaFounderKunal Bahl, Rohit BansalEstablished (In India)2010HeadquartersNew Delhi, IndiaRevenue$5 BillionWebsitehttps://www.snapdeal.com/ Knowing the list of a few big companies is not enough. Many readers may want to start with their platform after realising the supremacy of the above-listed ecommerce platforms.That’s why we have compiled a list of a few ecommerce website development platforms that are an easy-go-to for kicking off your journey. Best Ecommerce Websites Builders In India:WordPressUcraftWixShopifyLet’s Wrap UpAlthough these platforms operate with a vast range of products and services, they highlight some big brands that specifically dominate other ecommerce marketplaces and stand out in the overall online competition. Amazon and Flipkart are considered the most in-demand ecommerce platforms in India, with a collective user base of more than 40-45% of the market share of 900 million approx. in total.

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Published - Fri, 09 Jun 2023

Created by - Yashraj Gautam

Meesho Takes on E-Commerce Giants Amazon and Flipkart: Major Changes

Meesho, one of India’s fastest-growing social eCommerce platforms, had already declared that the enterprise aims to carry out major business expansions. The platform aims to target 100 million small businesses focusing on women-led resellers in the field of fashion and homeware. This strategy pits the platform against e-commerce giants like Amazon and Flipkart in India.The Bengaluru-based company has already successfully conducted a $300 million fundraising last week from Japan’s SoftBank Vision Fund. Meesho is now valued at $2.1 billion. The platform now aims to take on Amazon and Flipkart by outlining a new business model and significant changes in their seller policy. These changes are primarily aimed to lure more vendors to the platform. The 7-Day Payments Feature Introduced by Meesho.Amongst the fundamental changes in its business model, the most mentionable one is the change in its seller policy which introduces a 7-Day Payments Feature. Meesho has announced that the platform will reduce the payment cycle for sellers from 15 days to 7 days. The platform will also not charge sellers for order cancellations from here on, whether itself or automatic cancellations. What does this mean? Payout is the payment made by an eCommerce platform to the seller after a sale is completed on the platform. The industry standard for payout duration is set at 15 days, and most eCommerce platforms pay their sellers on 15-day cycles. Meesho makes an exception and stands out in the crowd with their new 7-day payout feature. The “7-Day Payments Feature” will attract more vendors to the platform as the sellers will be paid faster than most other similar platforms in the Indian market. The company, in its statement, has said that its key focus is on “capital efficiency,” and this new payment schedule and structure will help vendors reinvest the money in their businesses, leading to consistent and continued growth and success. Zero Penalty stands to be a key USPMeesho has also said that it won’t charge sellers if an order is canceled, both for automatic and self-cancellations. Automated cancellation is when the seller runs out of stock, and self-cancellations are those made by the customer. So far, sellers were charged 2.5% of the product’s price per day of delay till the order was canceled. New Business Model Outlined by Meesho: A Step Into The Future Of Ecommerce Meesho is one of the newly established unicorns in the country, established by Vidit Aatrey and Sanjeev Barnwal. The company is outlining a new business model after a new round of funding, and this is two years after Facebook-funded $25 million to the company.Vidit Aatrey said, “India’s e-commerce is about 15 years old, but the number of small businesses that are selling their products online is less than 1 million. Most of the small businesses are still selling offline, which means there is structurally something wrong.”The firm has gained considerable popularity as a reselling platform that aims to primarily empower women entrepreneurs and encourage them to start their businesses online through unbranded and longtail channels. Meesho focuses on products across a vast range of catering, including fashion, furnishing, and home appliances, and follows a parallel trade system through platforms like Facebook, Instagram, and WhatsApp. The platform aims at further expanding into other categories like grocery and fast-moving consumer goods (FMCG). Ending NoteWith these two highly seller-centric policies of 7-Days Payment and Zero Penalty on cancellations, Meesho aims to further climb the trajectory of seller acquisition and give tough competition to major players in the e-commerce field, including Amazon and Flipkart.

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Published - Fri, 09 Jun 2023

Created by - Yashraj Gautam

5 Major Factors That Drive Customers To Your Store

One of the most common questions many online sellers working on different marketplaces usually ask about a similar topic is “How can they attract the attention of customers towards their respective estore.”And we think that’s a very valid question because if you understand your customers’ needs well enough, you can achieve everything.Is it next to impossible to understand your audience’s mind?Well, definitely not; as we all know, many successful ecommerce businesses have been amazing at breaking the mood of their audience. So, it’s just up to you.Still not clear?Do not worry. In this article, we will explore the ideas that will give you a brief statement of how you can drive a certain number of potential customers to your ecommerce business store. Psychological reasons with real-world examples will be explored in detail to see how you can use these insights to increase sales and improve customer satisfaction.1. Ask Customers To Recommend Your Business To Their Dear OnesIf you can encourage your audience to recommend their families and friends about the connection on social networks, it will help you. As we know, customers are more inclined to seek retail suggestions from others for their ecommerce website development dilemma. A considerable portion of customers said their go-to source for retail ideas is individuals they recognize, and 35 percent go to social networking sites for suggestions.2. Quickly Respond To The Negative ReviewsCustomer reviews are the second most popular way to find new retail stores, and they’re growing in popularity. Pay close attention to all websites where clients can leave evaluations and identify your business section, notably Google. After setting up those pages for the ecommerce business store, make sure you’re keeping an eye on consumer reviews and have a plan in place for reacting. This demonstrates that you are active and paying attention to your clients’ favorable and unfavorable comments.3. Include Ad CampaignsEveryone likes a good deal, so it’s no wonder that discounts and promos are one of the most effective ways to attract new consumers. When you conduct a promotion on your ecommerce store setup, be strategic. Aside from the traditional holiday discounts, look at your analytics records to see when people will spend less on full-price items and consider conducting a promotion.If you have got a sale, make sure to publicize it on company social media. If you buy targeted ads, direct them to a local audience from your ecommerce store setup. In our poll, 92% of responses were that proximity is vital when determining whether or not to try a different product.4. Try Adding Maximum Payment OptionsSince more individuals are choosing cashless transactions, refusing to acknowledge multiple payment options may cause you to lose clients. According to many surveys, more than half percent of shoppers believe it is critical to make a purchase through multiple gateways given by an ecommerce business.5. Consider Unique Shipping SystemsWe have seen that people who are ready to check out of their purchasing process will only be surprised by exorbitant shipping fees or lengthy shipment times, and that can result in a deal-breaker for many customers.Examine various delivery options on your ecommerce store setup to discover one that meets your client’s expectations while maintaining your profit margins. If you buy your stock from a reseller or another producer, dropshipping may be an option to make stock control smoother.Let’s Wrap UpMany hidden and unknown factors determine what can help attract your audience to an ecommerce business store. That’s all you need to know to increase sales and improve your customer experience. Businesses should understand that they have to be competitive with their competitors on online stores, but it is up to you how you do.By the end of this article, we feel that we have given you a certain amount of informational knowledge that can help you get maximum potential customers.

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Published - Fri, 09 Jun 2023