Created by - Yashraj Gautam
Recent Updates In The Ecommerce Industry 2022
It’s 2022, and it is the right time to consider the facts that will mold the business world in the year ahead.Suppose you are a pro in the ecommerce industry. In that case, you are not unaware of disruption, and you can adapt to changes in market dynamics even after two years of unprecedented change brought in by the pandemic.In this blog, we will see some of the enormous shifts that the world of ecommerce has recently experienced and put a bright shine on six significant trends that will shape the ecommerce marketplace in the year ahead.So, before we get into the detail, let’s take a few minutes to understand the future of ecommerce.Future of EcommerceOnline shopping continues to grow worldwide even after the 2020 pandemic. By 2024, ecommerce sites will conquer over 21% of the global retail market. New technologies like drone delivery, voice search optimization, and social media shopping bring innovation and interest to the ecommerce space.Some initial challenges of online shopping were the lack of personal interaction, inconvenience with trialing products, and long delivery hours. But these are a thing of the past; in their place, they have introduced innovative ecommerce sites with video previews, augmented reality and reviews, and machine learning to determine preferences and personalized online shopping. Shopping online is smarter, faster, and safer experience and is more personal than ever before.Recent Ecommerce Updates 2022The notable change that affected the ecommerce marketplace over the last year is a significant shift in consumer buying patterns and behaviors. This shift created heightened expectations like what people expect from their online experiences.Personalization is KingMany retailers switched to augmenting their ecommerce offerings in the marketplace to become more competitive and crowded than ever. In 2022, consumers are allowed to choose who to engage with and who to buy from an ecommerce store.Moreover, the demographics of online shopping helped in many ways. Majorly tech-savvy millennials and Gen-Zs hopped to online stores, but older folks have become more comfortable with this model.Augmented and Virtual RealityRecent statistics claim that:Around 71% of consumers say they prefer to shop with ecommerce brands that use virtual reality.In response to this, more than 120,000 stores started using augmented reality (AR) in 2022 to enhance the online shopping experience for their customers.Augmented reality and virtual reality help the buyer make decisions as it’s the most apparent online shopping problem.The Green BrigadeAs per the Harvard Business Review, around 65% of consumers like to buy products from brands that show a genuine commitment to sustainable business practices.We expect ecommerce players to showcase their focus on environmentally sound practices.New Face of FulfillmentThe pandemic made the standard methods of delivery and fulfillment fundamentally backtracked.Hence, to overcome this, many ecommerce stores have secure and private locations in malls or other public places with access to lockers that online shoppers can visit at their comfortable hours to collect the items they’ve purchased.Welcoming the “Mom-and-Pop Shop.”The pandemic introduced smaller businesses with direct-to-consumer ecommerce to manage and survive with the customers’ desire to shop closer to home.These businesses sell goods variety of products ranging from ready meals to hand-crafted goods. Many of them deliver to their customers’ doorsteps to engender brand affinity and loyalty.Change In ExpectationsBig brands like Amazon have promised services like shipping, speed, user-friendliness, and variety that consumers expect from every ecommerce experience. Current new consumers expect free returns and shipping, various payment options, a responsive website, and excellent customer service every time.SummaryNot all 2022 ecommerce trends need to make sense for every ecommerce business, and trends like AI and AR might be too costly to implement unless you are operating at an enterprise level. Make sure to listen to your customers while deciding on which trend put your energy and resources into. Always look at your competitors’ work and stay on top of the latest research.
More detailsPublished - Mon, 12 Jun 2023
Created by - Yashraj Gautam
Top Ecommerce Events To Track In Google Analytics
If you wish to track the detailed performance of the existing traffic in your ecommerce store or to track specific actions of customers,reporting in Google Analytics is your need to go beyond basic user performance statistics.Google Analytics can help you achieve a highly targeted and effective granular measurement through event tracking. You can add event tracking as an additional layer to your basic website tracking to provide a deep and insightful view of visitors’ behavior.This blog will cover and describe the top key events that ecommerce stores should track in Google Analytics to know the measure and relive customer journeys and ultimately boost more revenue due to the granular data they provide.Add-to-Cart EventsYou can track what products are added to the shopping cart, which provides the ability to analyze how many times products are added. It also helps you know why some products have higher conversion-to-purchase rates than others.All you need to do is put the name of the product added to the cart by customers into the event label field. When matching products in the cart versus purchased products are of the same type, then make sure to use Unique Purchases of that product from the Ecommerce report.View ProductThis event is very similar to Add to Cart as it gives you insight into what products are most viewed. With Google Analytics, you can answer the questions like what percentage is being added to the cart when products are viewed? What percentage is given (in comparison to unique product purchases)?Proceed to CheckoutThis event helps collect checkout traffic data because it will help analyze the users’ percentage that transitioned from checkout to purchase.Continue ShoppingYou can assign an event whenever your shoppers click the “Continue Shopping” button after adding a product to the cart. It is similar to the “Proceed to Checkout” event. It measures and helps ecommerce stores to provide insights into the percentage of users that continue shopping by comparing single item purchases versus actual conversions.Home Page PromotionsMany ecommerce sites claim that the home page is the most popular landing page, so it deserves more analysis and data collection. Home pages have at least one feature area, but many have primary and secondary promotional areas to promote individual products and special offers.By tracking the clicks on your promos of specific products, you can create a segment in Google Analytics for tracking conversion analysis.Payment Method OptionsProviding the payment type options as an event helps to understand the following.What are the most used payment methods?Do users with a specific payment type have high cart abandonment rates or no conversion?Social Media SharesYou can track the movements whenever shoppers share a product, promotion, or content on their social networks as an event. Use this data to analyze all of the products, promotions, or pieces of content that are majorly popular on social media.Site Search ResultsYou can use tracking site search results as events to provide deep insights into people’s preferences for specific products in your store and optimize contextual marketing campaigns. If you find a popular query among users, you could either have a home page promo for the product or add the key phrase in your organic search keyword list.Wrapping UpOn a final note, if you want to set up event tracking, always keep in mind that there is no best or right approach in terms of data collection. It would be best to select and determine the highest priority features for your ecommerce site and ecommerce business. From the ideas above, you can see yourself in a position that can take advantage of the insights provided by event tracking.
More detailsPublished - Mon, 12 Jun 2023
Created by - Yashraj Gautam
6 Ways to Improve your Ecommerce Website Design
Every ecommerce website needs certain parameters to hit the global rank or increase user traffic, i.e., providing good customer services, simple website design, boosting marketing strategies, etc.A good website design is an all-time desired component to make you rock over the internet. Many business owners start their work online and often neglect the website’s design. Customers pay attention to the layout of a website. The bad design reduces approximately 38% of traffic to your ecommerce store. Remember that your customer is having a journey of buying a product at your online store. They should have a real-time experience even while shopping online. Now the question is:What should be an ideal design for an ecommerce website? Let’s Read6 Ways By Which You Can Improve Your Existing Ecommerce Platform Design:-Easily Navigable From entering your website to logout, it is all a process. During the journey, users should easily surf and have a less cognitive load. The CTA (Call to action) is very vital in the website. Your priority is to provide your customer with what they are coming for; otherwise, they’ll leave your ecommerce platform. If your buyer persona is of any age, it should be usable for a person who is 25 and who lies in the age of 60. People form an opinion about your website in 0.05 seconds, ultimately deciding whether they like it.Ensure you give your user every reason to visit your ecommerce site time after time.Never Ignore Customer FeedbackSome ecommerce businesses take no notice of providing customer forums; if you’re one of them, add user feedback forums today.Your customer adds a review in the customer feedback form and believes that the website holders are working on it, whether the feedback is from a satisfied or an unsatisfied user; both matter equally. You can only improve and grow if your user is happy with your services. Empathize more with your user, and consider their needs and wants as an opportunity. 57% of customers are only interested in a business with more than three stars.Always Have A Mobile Version Of The E-Commerce SiteYour user is a busy man, so they’ve less time to surf via laptops or computers. People prefer doing things from their smartphones. But that doesn’t mean you’ll make the user experience different as the device changes. Optimize the range of devices and make your customer experience consistent with changes.Not only this, according to a study, 54.8% of the mobiles generate ecommerce website traffic, and in the future, it could fluctuate more. As a result, you must focus on mobile-friendly UX and design. Once developing, designing, and optimizing the checkout page, you should focus on the consistency of the design.The Website Should Be Responsive.Simplicity in web design has gone mainstream among designers since it improves the user experience. Ecommerce business owners should ask web designers to achieve a minimalistic responsive website. Let’s see how SALT made it’s site responsive, SALT is a collaborative project between two surfers, Tyler Wolff and Nabil Samadani, who seek to bring well-crafted surfboards to the booming New York City scene. The e-commerce site is impressive, with comprehensive photography on the landing page. Dive deeper to explore an inspiring aesthetic of insightful typography, a purposeful grid, and seductive product shots.Full-canvas photography comes at a price: the homepage is 1.3MB in size. Responsive image strategies can be complicated to use, but they would also pay off. The minimal aesthetic of the page content, on the other hand, reduces this perhaps less.Cut Down The Checkout Process. Once your user has decided to click on “Buy Now,” make sure it should not click on the ‘back button’ due to any unexpected error or long process of purchases. After your customer is ready to purchase, the main thing that comes is the Check out process, i.e., making payment and getting the delivery. Don’t mess with the procedures by adding unnecessary steps; let your customer take the lowest time to checkout. The steps should be minimalist and visible. Even if they ordered, your buyer should have track of their order. Steps for a good Check out process on a digital commerce Also, after an ordering, the user should be able to track where its order has reached for the good user experience your ecommerce platform provides…Must have “Help & support.”At last, suppose your user is having an issue or facing a problem, then the first thing he wants is to resolve the error. And for that, your website should provide full health and support to the customer. The customer should never feel helpless and leave the Site, which could change your customer into a visitor again. A bad impression reduces authenticity. The website must have an option where the user can see the Contact information, FAQs, and helpful tutorials. Finally, In The EndEffective e-commerce website design increases conversions and helps your business succeed online. Though you don’t have the most creative website, taking care of certain parameters can help you achieve your goal by optimizing and creating a better user experience. Ecommerce site design has an important role because it has an impact on the user experience, and the user experience has an impact on the conversion rate.That’s why you should not neglect the design of your ecommerce site.
More detailsPublished - Mon, 12 Jun 2023
Created by - Yashraj Gautam
Top Ecommerce Marketing Trends Dominating In 2022
The ecommerce industry is frequently evolving to keep up with the changes in consumers’ preferences and demands. By taking the help of new and advanced technologies, all ecommerce businesses have a much easier time adapting their digital marketing statistics to these changes.If you know which ecommerce marketing trends are best for your business, then you have a bright chance of fulfilling the changing needs of your customers. Several ecommerce marketing trends can help you deliver better online shopping experiences and increase sales.The Famous Trends In Ecommerce Marketing To FollowIn this blog, we are going to discuss some of the eye-catching trends in the ecommerce market in 2022 that you should be aware of:More Visual User-Generated ContentYou must know that user-generated content, such as reviews, is a brilliant way to win the trust of every ecommerce consumer. You must have included reviews on your product pages so that you can drive more conversions to your ecommerce store. But to go one step further, you can start implementing user-generated visuals in your digital marketing and ecommerce strategy.Visual user-generated content is currently a popular trend in ecommerce marketing because it contacts consumers and drives far better results than your written content. This helps you see precisely how your customers interact with your brand.Thus, if you want to follow this trend, you must showcase user-generated visuals on your product pages or social media. You can even do both.More Use Of Artificial Intelligence And Machine LearningOne of the prominent ecommerce trends is artificial intelligence (AI) and machine learning. Using them can deliver more personalized customer experiences with enhanced productivity for retailers. The frequent improvements in technology helped ecommerce retailers invest more in tools and platforms that implement AI and machine learning.According to the Zebra Retail Vision Study, it is found that over 68% of respondents plan to invest in machine learning and cognitive computing by 2022. Most retailers are planning to use the technology to personalize customer experiences, enhance their forecasting, and manage inventory demand.Enhanced Mobile ExperienceIt is another critical trend you must follow to enhance your ecommerce marketing. The introduction of better mobile experiences for ecommerce consumers is considered essential because people mainly use mobile devices to research products online.You should try your hands at developing responsive websites as it could benefit in increasing revenue coming from mobile shoppers. Even a significant improvement in revenues from mobile devices can impact your overall revenue because the enhanced experience could make online shoppers buy from you even if they do it through their desktop.Increase The Use Of Chat SupportYour ecommerce marketing can be successful if you provide an exceptional online shopping experience and customer service. All you need to do is put your customers first and ensure they don’t face any trouble while trying to buy from you.This means solving their issues or questions while shopping because if they can’t find the answer or solution immediately, you will need to deal with it quickly. The most acceptable way to improve customer experience is by providing live chat support or implementing chatbots for your customers.Final WordsThese are the most prominent ecommerce trends you can implement in your marketing efforts. These trends are different in their way, but they share a common base. They all are based on your need to provide your customers with better online shopping experiences to improve your relationships.It would be best to craft an effective marketing strategy for your ecommerce business by utilizing the famous ecommerce trends in 2022.
More detailsPublished - Mon, 12 Jun 2023
Created by - Yashraj Gautam
Challenges Predicted By Experts For The Future Of Ecommerce
The ecommerce industry has been exceptionally transformed itself in the past few years. From bringing the new technologies of electronic commerce to the level of social, mobile, and user experience.The challenge that marketing and sales experts face daily is to analyze ecommerce digital trends to stay ahead of the competition in the market while boosting their sales and providing your customers with the best shopping experiences.You can find a lot of areas that will define the future of your electronic commerce, but here is the list of 4 trends predicted by experts that you must not fail to consider for a successful ecommerce business:Presence Of Your Brand On Mobile DevicesThe people of today’s era are adopting mobile devices in consistently. In the coming years, we can observe that more people will like to access the Internet from their mobile phones other than a desktop.Therefore, it is obvious that the growth of m-commerce will increase significantly along with electronic commerce in the coming years. It’s also expected that there will be higher sales done from mobile devices.The main reason is that if any person or a company decides to sell their products or services online, they should focus more on having an ecommerce site available on all types of devices. Similarly, the shopping experience must be excellent for your customers on all available platforms for a successful ecommerce business.More Personalized Shopping ExperienceTo enable an adequate experience for every customer, the most important thing is to know about their preferences. This task becomes difficult when there is no live interaction with the customer. The owner of the online store can’t deny if the user on the other side of the screen is male or female, or a teenager or an older person.Ecommerce site owners must be aware of their customers, their specific needs, and wants to be able to provide the content that is specifically targeted to them. The only way to know your customer better is by collecting information shared on social media and people sharing personal information online. Hence, the companies must collect social media information to tailor their marketing efforts in the ecommerce industry .Social NetworksMany people think that price is the most crucial thing, some consider promotion the key, but in the end, the key to creating brand loyalty and boosting sales is the top quality of service. Whether the company sells garments or technology, its great service drives brand loyalty.You can observe that social networking has gained strength in past years. People share a lot of information on Facebook and Twitter, which is growing astronomically.All positive and negative reviews spread drastically. Therefore, it is vital to have a strong presence on social and service networks to promote products and provide excellent customer service for a successful ecommerce business.SEO ChallengesSearch engine optimization is one of the leading sources of bringing traffic to online stores. Google constantly updates its search algorithm to show the most relevant content to the users. In the same way, SEO tactics can evolve. To beat the competition in the ecommerce industry, it is crucial to have much engaging and quality content to help the company stay on top in the search engine of Google. Keywords are not enough, and your efforts should focus on developing useful content tailored to the target market.SummaryAs you can see, predicting the future is not an easy task. But expert guidance can help you a lot in some areas. Growing several consumers to shop primarily from your online store. Brands will continue to focus on brick-and-mortar locations. The online competition will continue to rise in the ecommerce industry, and ecommerce sites will continue to access momentum in many underserved areas. These points will remain important to brands that hope to reach the top of their ecommerce digital trends.
More detailsPublished - Mon, 12 Jun 2023
Created by - Yashraj Gautam
Real Reason For Failed Product In Amazon Account Management
Selling on Amazon might be a good decision, but it’s not always easy. If a seller doesn’t know what they are doing, then their business will drastically fail to thrive in the future. According to a study, only 48 percent of products launched with Amazon PPC consulting succeed. It’s a high number, but it’s not as high as it should be. Amazon is the single largest marketplace in the world, and millions of products are being launched every year on the platform. But why are we seeing such a high failure rate of products on Amazon?In this blog, we will look at some of the reasons why Amazon seller businesses fail and how we can avoid these problems.Let’s read out the real ground behind the your failure in product Amazon Account ManagementNot Clear With The StrategiesAny product selling strategy on Amazon cannot survive or thrive without the proper understanding of the market basics and long-term visions. Some strategies like targeting a specific audience, when or how to run promotional ads, Amazon store consulting, etc., require a strong view from the seller or advertiser. Thus, you need to be clear with your strategies for your futuristic goals if you want to make your product prevail across the platform.Lack Of Market ResearchProducts with high demand and little competition don’t just appear out of nowhere. Finding the most excellent Amazon items to sell takes time, and each decision you make should be based on reliable research, and that means a lot of market research.Not Selling According To Your SpecializationIf you try wearing someone else’s shoe, you will definitely fall over. Not selling as per your certain specifications will only lend you to significant problems as you do not own enough expertise. To avoid such scenarios, you can go for market research and choose your favorite item to sell on Amazon (if you are a beginner). Still, for the active Amazon sellers, we would recommend they reconsider their strategies related to their current products. And if nothing is working out, they can also switch to another product niche.Not Having In-Depth Knowledge Of SEO For Amazon Account ManagementThe A9 ranking algorithm’s primary goal is to increase the number of sales on Amazon. As a result, it suggests things that are most likely to be purchased by clients. The items with the highest purchase likelihood are ranked first, followed by those with lower buy likelihood, and so on. Still, many fail to leverage this worthy opportunity for their Amazon store consulting.Standard Marketing StrategiesAll of your SEO efforts will be for naught if your marketing plan fails. It only causes hassles and income loss. Make sure you are addressing the right audience. That is to say, Amazon Ads. However, don’t just slap together a few ads, post them, and expect conversions to appear out of nowhere. Before your customers even realize it, you need to know what they want.You’re wasting time and money if you just randomly post Amazon advertising all over the place with no notion who your target buyer is.Shipment DelaysDelays in delivery might be disastrous for your Amazon store consulting. These ramifications affect not just you as a seller but also your warehouse personnel and, in the end, your customers. ‘Customer satisfaction is heavily influenced by how quickly you fulfill orders.’ When it comes to Amazon product performance, your active participation in the current products sets the different standards for your upcoming products. On-time deliveries keep your customers pleased and boost the performance of your Amazon store consulting.ConclusionThe easiest method to avoid the above scenarios for better amazon account management is to plan ahead of time so that your company is ready to pick up the slack if situations emerge that are beyond your control. If you can reduce the danger of delivery delays, your Amazon store consulting and conversion rates will likely increase, your rankings will improve, and your revenue will also get better.
More detailsPublished - Mon, 12 Jun 2023
Created by - Yashraj Gautam
How Can You Implement Cryptocurrency Payment Method In Your Ecommerce
Cryptocurrencies, for example, Bitcoin and Ethereum, are becoming quite popular these days. It offers an alternative payment method to businesses.New startups are getting more into accepting cryptocurrency payments to get new customers and increase sales.Cryptocurrencies are becoming very popular among consumers and merchants both. As we know, people nowadays are switching to crypto; we think more and more merchants should start accepting cryptocurrency payments through various means, such as wallets, exchanges, payment processors, merchant accounts, ATMs, etc. Exciting, Right!Let’s start with a quick intro…What Is Meant By Cryptocurrency?In simple words, cryptocurrencies are like a digital form of money that is stored on a public ledger called a blockchain. It is dependent on cryptographic techniques allowing users to transfer funds securely and anonymously. Cryptocurrencies are decentralized and are not in the control of governments or banks. Also, you will not be charged for any transaction fees associated with cryptocurrencies.Why Should You Care About Cryptocurrency For Your Ecommerce Store?Using cryptocurrency has significant benefits for your ecommerce store as it can provide a secure payment option that is not subject to chargebacks. You can avoid transaction fees associated with cryptocurrency; thus, accepting it will make your store more appealing to specific customers.You can allow customers an incentive to pay with cryptocurrency instead of fiat cash.What Are The Benefits Of Cryptocurrency For Your Ecommerce Store?There are some specific benefits of accepting cryptocurrency in your ecommerce store:The transaction fee for cryptocurrency payments is almost minimal.If you accept cryptocurrency payments, you can welcome a new segment of customers to your ecommerce store.You can securely record transactions using blockchain technology.How To Implement Cryptocurrency In Your Ecommerce Store?Cryptocurrency payments complement ecommerce in a thriving way because it mostly appeals to digitally savvy customers. It enables them a fast, easy and secure way of purchasing products and services from your ecommerce store. Many retailers are now accepting cryptocurrencies because it is an easy alternative to traditional methods of paying for products and services.If you are an ecommerce retailer, you should view cryptocurrency the same way as your business. It will work for you as an additional option for looking for a faster and more convenient way to pay for services.So, there are some basic things that you need to know before starting to accept crypto payments on your ecommerce store:Crypto walletThis is not different from your actual bank app or the wallet app of your iPhone. Crypto wallets allow you to receive, hold and exchange crypto like Bitcoin, Ethereum, Tether, etc.Website’s platformDepending on the ecommerce platform your website is built with, it is important because some cryptocurrency payments are better suited for some platforms than others.Right crypto payment gatewayYou must choose the user-friendly one with seamless integration to make the process fast.How Can You Accept Payments In Cryptocurrency?To accept cryptocurrency through your wallet, you must create a digital wallet. You can download apps like Coinbase Wallet, MyEtherWallet, etc., to help you manage your funds securely. Or, if you wish to keep all your cryptocurrency offline, you should purchase a hardware wallet such as Trezor, Ledger Nano S, etc.These devices enable you to store your private keys offline as they are encrypted. To save time and money, you can use third-party payment processors like Coinbase or Bitpay.It would be best to choose an appropriate wallet and provider. Remember, since anyone can start their cryptocurrency exchange platform, trustworthiness is not there!Hence, if you want to accept cryptocurrency with minimum hassle, there is a quick solution. It would help if you tried creating your wallet using any web browser. Once you complete this, you will only need to sign up for a crypto exchange.ConclusionIn the end, the key is to find the best fit according to your needs. Choosing a crypto solution is hard to keep future predictions in mind while dealing with your customer’s preference. But don’t give up!Accepting the crypto payments for your ecommerce store will surely help you attract new customers and build their trust. But do remember that if you have trouble integrating these tools with your ecommerce store, it would be best if you get professional help at the right time.
More detailsPublished - Mon, 12 Jun 2023
Created by - Yashraj Gautam
Best Blogging Platforms For Your Ecommerce Store
Have you ever experienced that you are one of the 72% of B2B companies that opt for blogging- and for a good reason, the results are always better. The selling experts noticed that the websites with blogs have 434% more indexed pages than brands that do not perform the same.The analysis report speaks a line for itself, saying that “if your business is not producing the content, it’s your time to do the same”. Thus, we are here to offer you a perfect list of suggestions if you are looking for the best blogging platforms. As you already know, picking the perfect one for your business is tough, so here we have provided you with a list to choose from!So, let’s take a look at the most popular blogging platforms in this blog for you to make an informed decision. Let’s explore them!WordPress.orgEveryone knows about WordPress.org, isn’t it! It is a platform that allows you to control every aspect of your website. If you are a website owner, use it to grow your blog by adding extra features like forums, an online store, memberships, and online courses. These things make WordPress the best blogging platform, allowing you to make money in the easiest ways.You can find thousands of free themes on WordPress, allowing you to create a beautiful website as per your thinking that stands apart from the others. All the WordPress themes have built-in customization options that give you full design control.The best thing about WordPress.org is that all the themes are free there. They help you design your blog and showcase your brand’s aesthetic. It allows access to over 59,000 free plugins with some adding features to improve your blog’s elements, design, and customer interactivity.Lastly, it allows you to optimize all your SEO content, making WordPress.org a wonderful choice if you are looking for an SEO-friendly best blogging platform.WixWix is like a hosted platform used for building websites. However, it allows you to easily set up a blog on the Wix website by downloading their ‘Wix blog app.’ Their drag-and-drop tools are easy to use with no coding required, making it pretty easy to design the blog.In addition, you can find dozens of templates to choose from to help your website give a more polished look. You can use it to customize your website using several templates and third-party apps. It is easy to set up, and you can quickly learn it. So, by using it, you can access all their existing features as followsPersonalizing image galleries.Adding and editing your image captions and links.Embedding videos from sharing platforms like YouTube and Vimeo.TumblrThe best way to describe Tumblr is that it is an integrated social media platform that is very easy to set up and use. It was built to make discoverability easier. It is the software between Twitter and WordPress, and it’s free to use, a microblogging platform doubling as a social network. It allows you to access all the following featuresFollowing other blogs,Reblogging,Sharing tools,These tools are just a perfect choice for growing a loyal following of readers. It’s an ideal choice for you if you wish to publish any of the following kinds of content quickly:Videos,GIFs,Images,Audio clipsHubSpotHubSpot also tops the list of all-in-one blogging platforms for every kind of website.You can use it as a single platform to create a website, bring heavy subscribers, send newsletters to the required person, management of your customer list, etc.Their drag-and-drop tools are easy to use to help you in customizing your website layout and personalizing the content based on your readers’ past behaviour. It is quick and easy to set up since it will host your website for you with fully optimizing SEO and conversions.ConclusionIn the end, there is always a question in our minds, which of these are the best blogging platforms for your website?We think WordPress.org outshines more than the other options in this blog. You can already see that it has the most flexible features compared to the other ones present on the list.Also, it is easy to use, available at an affordable cost, and exudes professionalism– thus, what could be better than this for you?
More detailsPublished - Mon, 12 Jun 2023
Created by - Yashraj Gautam
Maximize Your Amazon Sales and Bring More Traffic With Google Ads
Not all Amazon sellers are aware of how they can use Google Ads to drive more organic rankings on their Amazon products. Maybe some know about it but are unsure how to do it right. If you’re interested in maximizing your Amazon sales with the help of Google Ads, then you’ve come to the right place.There are tons of strategies on how to increase sales on Amazon, but for sure, you haven’t tried all of them, and that’s fine. Not all methods are suitable for all types of Amazon business models. So, let’s see and find out if using Google Ads is good for your business and how you can use it to your advantage. What is Google Ads?Google Ads is a program used by online advertisers to reach out through online advertisements to people who are interested in the products or services that they offer. It can be used to promote your business, raise awareness of your products or services to help sell them, and also to improve traffic to your website. Since it is managed online, it is easier to create your ads and change or edit them anytime. Plus, another great thing about it is you can measure the results of your ads. What Can Amazon Sellers Get from Using Google Ads?Here are some of the benefits you can get when you use Google Ads. Boost Ranking and Sales Marketing campaigns are designed to increase sales, and this is the same goal of Google Ads. A lot of people use Amazon first to search for items they are interested in purchasing. But there are still many people who start their search outside Amazon, and most of the time, it is through Google. So, just imagine the number of customers you’re missing out on if you do not run Google Ads. Targeted AdsOne of the good things about Google Ads is you get to reach people who are interested in your services or products since they offer different ways of targeting. For instance, you can choose a specific ad location, keywords, or age and language. Your ads will only show up based on the targets that you set, making your marketing campaigns more targeted. Since Google Ads is search intent, you’ll know what people are searching for, and you can set that on your targets. Measure Success With Google Ads, it’s easy to measure your success since you’ll know if someone clicked your ad and purchased your product. By finding out which ads get more clicks, you can easily identify which campaign to invest in more and which campaigns to drop.You can also calculate your ACoS with Google Ads using Amazon Attribution. This will allow you to know exactly how many sales you got from the external traffic efforts that you did. Control Costs The good thing about Google Ads is that you can set and control how much you want to spend. You are not forced to commit to a minimum spend. You can decide how much you want to spend on a particular campaign. You can start low and gradually increase depending on the campaign’s success rate. Who Should Use Google Ads?Google Ads would be suitable for Amazon sellers who are looking for a safe way to increase organic rankings. Those who feel that they’ve reached the ceiling or their sales have plateaued using their old strategies would also benefit from this program. But we won’t recommend this to beginners. They should try out and explore Amazon Advertising first before trying out Google Ads. For seasoned sellers, using Google Ads can be more cost-effective than pouring money on Amazon PPC. How to Create a New Campaign With Google AdsHere’s a guide on how to create a new campaign using Google Ads and how to create a 2-step URL.The first step is to decide which item you want to promote. Once you have chosen the product, you need to choose a specific keyword. This specific keyword is the keyword that you want to send the traffic to a 2-step URL. A 2-step URL copies or recreate a search for a particular keyword when you send a person to your productYou can use a tool like Helium 10 to create a 2-step URL. It’s free, and you don’t need a membership to create a 2-step URL. Next is to choose a marketplace, so here we are going to choose Amazon.com. Fill in the necessary details such as the ASIN, brand, and keywords.Click on generate.Once you’ve clicked on generate, you’ll be able to see the keyword and the product you’ve chosen. So, when you send your traffic from Google to this landing page, it will only show your product. You’re not competing with other products, which is very important because if you send directly to the listing, then you’re not going to get the extra ranking juices from this 2-step URL. Once you have decided on the keyword, the item, and have created the 2-step URL, copy and paste it someplace you can easily find it later. Copy the link to your listing and paste it to the same place you pasted the 2-step URL.Now it is time to go to Google Ads. If you don’t have an account yet, just go to ads.google.com and create an account. Log in to your account, then click on “Create A New Campaign.” From there, you will be given options to choose from. We like to choose “website traffic” and “search.” On the search field, copy-paste the URL of your listing. We usually use the keyword that we’re trying to rank or the product name on the Campaign Name.Uncheck the “display network,” and for locations, choose the United States or the country where you are selling. For location options, under “Target,” choose Presence People in or regularly in your targeted location. Then under “Exclude,” choose Presence People in your excluded locations.For languages, best to keep all languages because sometimes people live in the United States, but their language is different.For the budget, you can start small, like $10. You can always increase it to $20 or $30 depending on the result and how well it’s doing for bidding.Then choose “Clicks,” if you’re wondering why we don’t choose conversions, it’s because with Amazon Attribution and with Amazon in general, you can’t put your pixel. When we say pixel, it’s a little piece of code in the landing page on the checkout page. Basically, it records every sale that happened. Now Amazon does not allow us to inject and put this code. But it is so important. Because if you have this code, then Google can connect the traffic with the sale. It can create a look-alike audience and give Google Adwords AI learning capabilities to really send you more targeted traffic. 10. Set the Clicks to “Maximum cost per click.” For Bid Limit, we usually start very small, like 25 cents or 30 cents. The reason for that is that ten clicks from Google ads traffic and ten clicks from the Amazon PPC platform will convert in different rates.11. For Ad Extensions, you can just leave it blank and don’t choose anything. Then click Save and continue.12. After clicking save and continue, it will ask you to add keywords. Basically, it already fetched some keywords from the actual listing that you provided earlier. However, not all of the keywords there are correct. You can go and check with your competitors, or your own keywords that you know have high volume, and that will get some traffic. We suggest that you put them as phrase match. Then click Save and continue. 13. Next is to place the final URL. That’s where we are going to use the 2-step URL that we have created earlier and place it in the Amazon Attribution link. The reason why we are doing this is to get those extra sales. In our experience, in less than a month, we were able to make $116 just in commissions from Amazon for sales we made through the traffic we sent. It’s also surprising that we had five sales on that day, and we only probably spent around $7 or $8.So, what does this tell us? It tells us to send more traffic from Google to our listings since they are doing very well, and we should reduce some of our bids. It’s basically free sales because the money that we earned from Amazon Attribution covers the money we spent to send this traffic.How to Create Amazon Attribution Link?Before we proceed in creating an Amazon Attribution link, let’s discuss first what Amazon Attribution is. It is an advertising and analytics measurement tool that provides marketers with insights and understanding of the performance of their non-Amazon marketing channels on Amazon.Amazon Attribution is available for vendors, professional sellers who are enrolled in Amazon Brand Registry, and agencies that have clients who also sell their items within Amazon. Vendors and qualified sellers can access Amazon Attribution measurement via tool providers that are integrated with Amazon Ads API and through the self-service console.Non-Amazon ads that can be measured through Amazon Attribution are social ads, search ads, video ads, display ads, and email marketing. Some of the reports available on Amazon Attribution are Amazon conversion metrics and clicks. Users can view the reports within the console, which is available through downloadable reports.Now let’s proceed to create an Amazon Attribution Link.Before creating an Amazon Attribution link, make sure you’re eligible and have set up your Amazon Attribution account. Once you’re on the Amazon Attribution console, click on “New Order.”Now that you’re on the New Order page, you need to choose the product you want to add and then click Add and provide a name for it. You can use the product name for it and the channel you want to use. Then click on Continue to Line Items.Under New Line Item, you need to provide the Publisher and Click-through URL. For the Publisher, since this is for Google Ads, choose Google Ads as Publisher, and for the click-through URL, we will use the 2-step URL we created.Click on Create, and you will have your Attribution link.Simply copy the link you created and paste it on Google Ads. Now you can track all the clicks from that link.Apart from Google Ads, you can use this on other channels like Facebook.How Does Amazon Reward Sellers for Running External Traffic Campaign?Aside from increasing your sales and organic rankings, you will also be rewarded for running external traffic campaigns like Google Ads by Amazon. This is through their Brand Referral Bonus.This program allows brands to earn a bonus from their marketing efforts outside of Amazon. Brands can get at least 10% of sales from the traffic you’ve sent through Amazon on average. Aside from the referral bonus, it can also help you advertise better and efficiently by getting the same bonus for customer purchases of any additional products from the Brand, as long as it’s within fourteen days after they clicked on the ad.While you have to wait for two months before you’ll see the bonus on your account, the money you’ll earn from the Amazon Referral Bonus program is worth the wait. ConclusionGoogle Ads is not for everyone, especially for those who are just starting their journey selling on Amazon. It would be more useful and cost-effective for those who have tried and maximized using the Amazon Advertising platform. What we really want to tell the readers here is that don’t be afraid to test and try other strategies. Add variations until you find the right one for your business. Google Ads is an additional tool you can use to boost your sales, not only on Amazon, but with other platforms as well.
More detailsPublished - Mon, 12 Jun 2023
Search
Popular categories
Ecommerce Trends
239Business
54Marketing
37Website
23Social Media
22Courses
21Latest blogs
The Power of Email Marketing in eCommerce
Fri, 15 Mar 2024
Tips for Optimizing Product Pages for Conversions
Thu, 14 Mar 2024
Mastering SEO for eCommerce Websites
Wed, 13 Mar 2024
Write a public review